Fashion & Clothing

Marketing for fashion industry is a creative way of promoting the new styles, trends and fashions to the masses. Fashion marketing thus is a very important facet of any fad or trend in the market. Fashion marketing of the fashion industry has the responsibility of transforming new styles and trends into hot selling items. This marketing strategy helps in making the consumer aware of upcoming trends. There are numerous effective marketing techniques that are used by fashion marketers to reach out to customers.

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Social Media has made its place in the marketing strategy of the fashion industry as it helps retailers reach out to their customers and also gives them a chance to share their views on the products and services that are offered by the retailers. The social media websites such as Facebook, Twitter and YouTube are some of the most visited websites throughout the world. With this, the fashion community has gained immense popularity. The fashion industry now uses social media sites such as MySpace and Twitter to promote their brands and also give updates on sales and discounts offered by the manufacturers. Online social media marketing for the fashion industry has helped many brands that have tried this technique.

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Online Closet Lockdown While most people are aware of online social networking sites such as Facebook and Twitter; few are aware of the importance of online closet websites such as MySpace. These sites are used by teenagers to discuss their thoughts on the latest fashions, friends and other topics. Businesses thus use these sites to get a clear picture of what their target consumers are discussing. Online closet site marketing helps retailers understand their target customer's need and expectations in order to create a strategy for future growth.