A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.
They can enhance your company's image by sharing more about you and your company's personality. They encourage sharing, especially where different social media channels are concerned. Videos engage your target audience up to 250% more.
Brand storytelling is a strategy used in brand marketing to increase brand awareness. ... Brand storytelling can strengthen and increase your audience by creating an emotional connection to your audience. Today's audience is driven by personal connections that they make with brands.
Marketers who have already added explainer videos to their marketing mix have seen the positive results firsthand, over 80% say that videos help to generate leads, improve website traffic, and increase sales. This is because videos serve the sales funnel much better than a marketing mix comprised of just text content.
Simple text formatted videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales
A brand video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
Video is crucial to an event's success because it creates an emotional connection with the audience. It has the ability to spark excitement, drive engagement and capture the essence of an experience.
With Videos the non-profit can encourage their audience to volunteer, donate, and sponsor more, One of the most interesting uses for video and multimedia content is at fundraising events, high-quality content should be considered extremely valuable to non-profits organizations.
Most important of all, having a product video is statistically proven to increase sales conversions. whether it's on your website or shared through a social network, consumers are 46 percent more likely to seek more information about your product after seeing a product video about it.
Ad films are the cornerstone of most marketing campaigns, as they not only present the perspective of the brand, Video ads can be used to build trust among the consumers of a particular brand. Using a video ad in the product description can increase product sales by 40%.
Interview-style videos allow you to show off the level of authority you have in your industry and highlight the amount of knowledge you have, but in a way that seems natural. It's pretty easy to tell when something's been heavily scripted, because people just don't talk that way.
Customer Testimonial Videos
89% of marketers say video testimonials are the most effective content marketing tactic. Video testimonials are great if you want to showcase the services you provide or highlight specific clients and industries you've worked with.
These videos highlight specific products or services that your company has to offer. Give demonstrations on how your audience should utilize these products. Product videos help to create awareness. Mostly they are led by an influencer or brand ambassador who will catch your audience's attention.
The most distinct benefit of using drone videography is that this can capture stunning aerial video footage which can provide a unique view of a location or event. Drone videography is perfect for capturing a distinct vantage point of your business through a bird's eye point-of-view